In part 1 of this series, we saw how history and luck put English at the top of the world’s linguistic tree. It might not have been the most spoken language in the world, but if English had a GDP, it would dwarf any other language on the planet.
In part 2, we found out that, particularly online, the strength of the English language is dwindling. Just (out of more than 7000) are the native tongue of over 4 billion people — that’s more than half the world.
This gentle decline in the use of English should be discussed in terms of the economically-driven success of other countries. Whilst China for its sheer size has hogged the headlines, large parts of Asia and Africa are starting to assert themselves on the world stage. This has consequences for business.