When you work in international sales or international customer support, creating a rapport with your customers is a high priority. Simple touches like using the user’s native language can go a long way. Trust us, your customers will appreciate the effort. And we know what customer appreciation leads to: loyalty, word-of-mouth referrals and, most importantly, sales.
When your business can afford it, using a translation service like Unbabel is the easiest way to make your customers happy, but you can still use the tactic before committing to full multilingual communication . As customers, we all like to feel like we’re appreciated small effort goes a long way. With that in mind, here are some basic terms for communicating with your Latin American customers.