“The Internet is in English”
It’s easy to fall under this illusion. Even though this statement used to hold true in the 90s, nowadays it doesn’t reflect the reality. Today only 35% of the internet’s content is in English, and this number continues to diminish. The internet is by far the biggest platform for global communication, but it is diverging. Communities all around the world are producing more and more content in their own native language. While browsing in English used to be the best way for people to access desired content, nowadays it’s not necessary. 74% of customers worldwide choose to search in their own language, and in some countries, even choose local search engines over Google (in 2013 both Baidu and Yandex had 62% of market shares in their countries of origin).