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Shep Hyken is recognized as one of the world's preeminent customer service gurus. When companies experience difficulty keeping their customers happy, they reach out to him for help. His list of clients includes American Express, Morgan Stanley, Monsanto, Kraft Foods and hundreds of other household names. Hyken emphasizes that companies need to do everything possible to amaze their customers. Without a group of eager customers, no business can reach its full potential. He gained fame for this perspective in books like "Amaze Every Customer Every Time", "The Cult of the Customer" and "The Amazement Revolution."Reading Hyken's books will introduce you to the most effective customer service strategies. Of course, you may not have time to consume all of his material; he is a prodigious writer who always has something insightful to say. You can, however, get the gist of his philosophy by learning these Hyken quotes....

Providing your customers with excellent customer service is extremely important. It can inspire loyalty, trust and encourage them to recommend your services to others. Word of mouth is a powerful marketing force that you shouldn’t underestimate. That’s why you have to make sure, that your company has an amazing customer service team. Once you have the right people on board, you can make their work even better with the right selection of tools. If you’re using Zendesk for your customer service, here are some great Zendesk apps, that will help you supercharge your CS:FullStoryIf you’re wondering what your customer’s interaction with your website was exactly like before he submitted his customer support ticket, you should definitely try out this app. FullStory lets you watch a video playback of user’s session on your site. This way your customer service agent knows where the customer encountered...

When we released our Cyrano API we decided that the best way to show people what it can do with their bots is by placing one on our Facebook page and doing the API integration to make it multilingual. We used a known bot engine and gave him some basic instructions, so he can hold a simple conversation in any of the languages that he knows thanks to Cyrano API. The idea was simple - do you want to test how good Cyrano will do in your language? Go ahead and send him a message! Many people did, and it was pretty awesome. But not everyone was interested in Cyrano’s language skills - some people took a different approach and decided to get to know our bot better (using good old English). That’s how Cyrano’s sassy nature, that we were not aware of, came to the light. He...

Your bot can give you weather predictions, recite your schedule from the top of his head and even tell you a pretty good joke. But there is something I bet it can’t do – speak different languages. Ever since Mark Zuckerberg presented Facebook chat bots during annual F8 developer event in April this year, they have been all the rage. Had he launched Facebook’s M bot worldwide, he would discover that 75% of the world wouldn’t understand it (well, he probably knew that). Language barrier is a problem we understand very well at Unbabel, that’s why we created Cyrano API. How does it work? It’s easy on the outside (just go here and say „Hi” in the language of your choosing), a little bit more complex on the inside (where both our AI and community of 40k editors get to action), but the most important thing is that in few easy step you can make your bot speak with people from around the world in their native languages.

Translating your website is a first step towards expanding into international markets. But once you get those customers from different countries, then what?Expectations have been raised, and customers will expect to interact with you in their native language too. After all, asking a question in Spanish and receiving an answer in English can very quickly lead to a no comprendo.If your website has 20 different language versions, you’re probably thinking that you need to hire more agents to cover them too. Intense!Or, like Pinterest, Oculus VR and Skyscanner, you could you could make your existing agents multilingual in just five minutes with Unbabel Translate for Zendesk. Installation Just go to the Unbabel Translate app on the Zendesk Marketplace and hit install.Once that’s done, you’ll just need to follow a few more steps to get Unbabel for Zendesk up and running. SetupClick any ticket and you’ll be prompted in...

“The Internet is in English”

It’s easy to fall under this illusion. Even though this statement used to hold true in the 90s, nowadays it doesn’t reflect the reality. Today only 35% of the internet’s content is in English, and this number continues to diminish. The internet is by far the biggest platform for global communication, but it is diverging. Communities all around the world are producing more and more content in their own native language. While browsing in English used to be the best way for people to access desired content, nowadays it’s not necessary. 74% of customers worldwide choose to search in their own language, and in some countries, even choose local search engines over Google (in 2013 both Baidu and Yandex had 62% of market shares in their countries of origin).