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 It’s been one year since we launched our Zendesk integration, one of our most popular tools. Basically, it enables international customer support, giving support agents the ability to bypass language barriers, all without leaving the Zendesk interface. A customer writes to you in their native language, Unbabel translates it into the agent’s preferred language, they write back, and Unbabel changes the response back to the customer’s language. It’s International customer support and it's that simple.Because offering support to all customers regardless of location or language is so important, it’s no surprise it’s so popular with our clients. And we are glad to be of help! In honor of the anniversary, we thought we’d take a look back over the past year of helping companies provide better customer support.Number of jobs (emails) each monthThe number of jobs completed per month has continued to go up (always a good...

In this series, we look at how our customers are using Unbabel to succeed in international markets and eventually, take over the world.

Landing.jobs is a hiring marketplace for tech workers and companies. It’s based out of Lisbon, with a second office in London, and helps companies from all over Europe find great talent. At its core is the premise that the current recruiting process is broken due to a lack of transparency, expensive fees from sourcers, and especially with online job sites, mediocre candidates and companies. Finding great talent isn’t easy, but it shouldn’t make you want pull your hair out.

 Imagine opening a web browser and surfing the Internet, but all of the content is in a language you don’t understand. Imagine hitting the “translate this page” button, only to find awkward syntax and idioms that make no sense to you. This is, for the most part, the case for Internet users who don’t speak English. As of January 2015, 55.5% of all websites are written in English. The next highest ranked language is a tie between Russian and German at a measly 5.9% each. But will this always be the case? Almost all the world's languages are centuries old, but the digital realm is only a few decades old. This relatively short time span is one reason among many that it may be reductive to pigeonhole technology into one specific language.There are many reasons why English has come to dominate technology, but one of...

 Last week we had a cool experience here that I think should be shared. Editors in the house Last week we got to meet several editors at our Lisbon headquarters. We have a diverse group of editors in general. Our visitors this week spanned from a TV industry professional, a soon-to-be lawyer, and a computer engineering student. We’re working on a new feature that can make rating tasks a whole new thing — or a thing of the past — soon.We asked Lisbon-based editors to come visit and help us with a usability study to find out how we can improve our design. Editors spend way more time on the platform than any developer at Unbabel, and their feedback is much more solid and insightful than any other.We usually work with (pretty elaborate) personas to develop our UX, but every time we meet editors face to face,...

July was a month full of media coverage and that was great for us! Can't believe it? Take a look:On July 14th, Workday Inc. launched a strategic venture fund focused on data science and machine learning. Their goal is to invest in 10 to 12 seed and early-stage companies until the end of 2015. The first 4 companies that will benefit from the fund were revealed and guess what? Unbabel is one of them! We couldn't be more proud and happy with that! This received an enormous media coverage where you can get more information: NetworkWorld, The Wall Street Journal, Silicontap, 4 Traders, Bloomberg, CNN, Reuters, Yahoo! Finance, TechCrunch, Fortune, Wall Street Select, Forbes, Ask.com, San Francisco Business News and StreetInsider. Sofia Pessanha, our CMO, gave a testimonial for Global Innovation Forum in which she announced future perspectives for Unbabel. Are you curious? Read...

Daniele is an Unbabel veteran. He’s been one of our best editors since our official launch in March 2014. His enthusiasm for translating and the Unbabel platform is infectious — he regularly inspires our team with his dedication to and excitement about his projects.Born and raised in Rome, he’s lived in the gorgeous town of Tübingen in southern Germany since 2010, after studying philosophy at university in Freiburg and then solidifying his German at the Goethe Institute in Rome, earning his C1 proficiency. As he says, he “worked like a nerd on my German language.” It seems to have paid off!He usually translates between Italian and German, but he’s fluent in English and knows some Spanish and French so he’ll occasionally translate those languages as well.In addition to being a trusted Unbabel editor, he is translating two books, has translation customers of his own and...

If you’ve taken the time to translate your website to reach customers in other countries, you’re likely aware that there’s no “one-and-done” when it comes to translation.Not only is it crucial to make sure your content is localized, it’s also important to have it localized to specific regions (especially important in languages like Spanish where slang and a lot of the language changes depending on the region you're in).Common Sense Advisory found in their study “Can’t Read, Won’t Buy” that an astounding 75% of non-native English speakers are more likely to buy something if post-sales support is in their own language.And interestingly enough, this holds up regardless of a person’s proficiency in English. People who speak no English are 77% more likely to make a purchase, while even confident English speakers are still 64% more inclined.Websites, user reviews and post-sales support were the most important...

At Unbabel, we’re lucky enough to have some seriously awesome customers who truly understand what it means to be an international business and to reach people in their native language. We also have a lot of customers who are just beginning their journey of internationalizing and localizing content, and we’re excited to help them navigate the road ahead. We’re always thinking of ways to help these “newbies,” and what better way than introducing them to how our kick-ass clients are dominating the international markets? Enter Musement.Musement is a travel startup operating out of Milan, focusing on providing a one-stop place for travelers to book experiences — things like exclusive, skip-the-line museum passes, cool bike or walking tours (in London, there’s a Jack the Ripper tour; in Berlin, there’s an underground music tour), wine tastings, and pretty much any tourist activity you’d want to do when...

So, you want to expand into China? Awesome! China has a huge market and the economy is growing at a crazy rate, making it a prime place to do business. China became the biggest e-commerce market in the world in 2013 when total sales passed $307 billion, and according to projections by the research firm Forrester, will grow at a compound rate of 19.9% each year, reaching $1 trillion by 2019 (that’s only four years away, by the way!). On Single’s Day 2014 (similar to the U.S.’s Black Friday), Chinese consumers spent $9.3 billion dollars. In one day.The increase in spending is largely due to increased mobile sales, a streamlined payments experience (more on that later), and companies expanding to different regions and demographics within China. Forbes found that 20% of the population are weekly mobile shoppers and 80% of online shoppers made at least...

 We recently published a post called “There’s No Such Thing As Just Translate This,” and thought we'd expand on one of the things we touched on: translating user reviews. User reviews are an essential part of selling anything on the web. According to recent research, 61% of consumers read reviews before making a purchase, and visitors who interact with reviews are 105% more likely to buy something. In fact, user reviews on average produce an 18% bump in sales.There are a few reasons why they are so effective.Trust Think of the last time you bought something on Amazon — did you read a review? You probably did. When making a purchase online, there’s always a bit of risk involved, especially from a lesser-known website. And of course, the descriptions you provide can only go so far in establishing trust. In the “real world,” personal recommendations reign king,...