How a 20 year old study pioneered the field of brand-consumer relationship and changed the way we look at why we buy the things we buy.

Over 90% of US companies with 100+ employees use at least one social network for marketing purposes. But what does that mean for customer service?

Not a week goes by without some new artificial-intelligence-powered product being marketed to marketers. For marketers wanting to gain an edge on the competition, AI can hold a lot of promise. But not all AI is made equal. If you’re looking to test it you can often find yourself lost amongst a whole heap of …

By 2018, we have come to a place and time where borders don’t mean that much anymore. We are connected to each other through the same apps and on the same platforms. People in Sydney uber it just as much as people in San Francisco. Facebook has 2.2 billion monthly users – out of the …

Communicating with people in a personal and targeted way is a basic skill every business needs to develop. But this can be difficult when operating on a global scale. Many businesses aim to expand worldwide, however, this can pose some unique challenges for a marketing department. Marketing campaigns which work domestically won’t necessarily translate when …

Effective global communication in sales is important for three reasons: Naturally, as many businesses truly leverage the digital opportunity, website visitors and customer growth can come from across the world. But there’s more. In the next decade, we will see the rise of the borderless consumer. Lizzie Penny, co-founder of The Hoxby Collective of nomadic …

From developing the first telecoms systems in Italy, to upgrading them from analogue to digital at the end of the 20th Century, to its repositioning as an international ICT company focused on IP networks and VoIP, Italtel has shown a remarkable ability and willingness to adapt and transform since its founding in 1921. Classified as …

One of the easiest ways to reach global markets is with international SEO. SEO seems daunting to many, but the truth is, the basics are easy.

No matter what country you’re based in, when expanding to an international customer base, figuring out payments can be a pain.

  We recently published a post called “There’s No Such Thing As Just Translate This,” and thought we’d expand on one of the things we touched on: translating user reviews. User reviews are an essential part of selling anything on the web. According to recent research, 61% of consumers read reviews before making a purchase, and …