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Rafaela CortezFebruary 1, 2019・12 min readFifteen shades of brand: the psychology of consumer behaviorBrand VoiceCustomer ExperienceMarketing
Fernando AmaralAugust 2, 2018・11 min readSocial Customer Service is the new Marketing heroCustomer ServiceMarketingSocial Media
Fernando AmaralMay 17, 2018・6 min readMaking sense of AI tools for marketingArtificial IntelligenceMarketing
Fernando AmaralApril 12, 2018・6 min readHow to speak to an international audienceLocalizationMarketing
Matthew CarrozoMarch 26, 2018・5 min readWhy you need to localise your marketing contentLocalizationMarketing
Carolina LourençoFebruary 10, 2017・3 min readHow telecoms giant Italtel stopped worrying about translation and localized its content with UnbabelCustomer StoriesItaltelMarketing
JessieJanuary 12, 2016・9 min read5 Steps To Get Started With International SEOGrowthLanguageMarketing
JessieNovember 13, 2015・5 min readCan’t Read, Won’t Buy: How Localization Increases Sales WorldwideCustomer ExperienceLocalizationMarketing
