People from Spain and several Latin American countries all speak Spanish, but cultural nuances vary widely. Before you expand your customer service operations, it’s especially important to understand these differences. Communicating in the customer’s native language and behaving in culturally appropriate ways help develop and nurture trust. That’s why any customer-centric business should strive to build cross-cultural competency into their customer service organization. 

In this guide, we aim to help you achieve clarity in communication with customers in Spain and the Spanish-speaking countries in Latin America (including Mexico, Argentina, and Colombia). You’ll learn:

• The core concepts common to Spanish and Latin American cultures
• Best practices that will help you authentically connect with your customers
• How to write in English for machine translation to European Spanish and Latin American Spanish

In this guide, we aim to help you achieve clarity in communication with customers in Spain and the Spanish-speaking countries in Latin America (including Mexico, Argentina, and Colombia). You’ll learn:

Whether you already have a global presence or aspire to expand internationally, it’s important to know more about your customers before you can build relationships and increase satisfaction. Our goal is to prepare you for the differences you’ll encounter when you connect with your customers across these different geographies.