Speak the Language of your Global Customers: How to Provide Exceptional Customer Support While Scaling Service
Senior Product Marketing Manager, Unbabel
Senior Director of Client Success, TuneCore
Global expansion is a dream for any business, and though there are hundreds of considerations to bear in mind, one of the most crucial points is understanding how you will support your new customers. When entering new regions, culture and language are absolutely vital in ensuring the success of a growing business.
So how do you go about researching these and determining a strategy that will enable you to support your new customers?
This webinar will show you what you should bear in mind when entering new markets, and more specifically what you can do to ensure your customer experience remains consistent, no matter what language you work in.
In this session you’ll learn:
- How to go about researching new regions before entering the market
- What you need to take into consideration with culture and how to adapt your methods
- How technology can enable you to overcome the language barrier faster and more efficiently
- Putting efficient processes and operational procedures in place when scaling globally