It’s a known fact that it’s more cost-effective to grow existing customer business, than acquiring new ones. So it’s no surprise why more organizations are shifting their efforts to customer retention strategies rather than acquisition, especially in this climate.

But with so many different changes you can implement, where should you start?

We spoke to Breanna Moreno, to learn which tactics are most effective and which tips you can implement right away.

In this webinar we discussed:

• How all employees can help grow customer relationships
• Ways to deliver a personalized customer experience
• Which customer marketing initiatives pay off
• How to encourage repeat business in the long run
• The metrics to focus on when looking at customer retention