Is Your Brand’s Global Emoji Game CX-Optimized?

Test your knowledge of localized emoji use across your business communications

Disney, Pepsi, and Domino’s Pizza are just a few global household brands that rely on emojis in their marketing strategy to drive engagement and boost conversions.

For businesses that target global markets, adapting the brand’s messaging to each market is key to delivering a superior customer experience, from customer support tickets to marketing campaigns, or any other touchpoint across the customer journey.

And its easy to get lost in translation — and illustration!

Before you 👌 or 👍 your global customers again, test your brands knowledge of emoji use for local markets, and if you think they:

  • Express the same intent across all markets
  • Render similar sentiment cross-culturally

See how you stack up!


You just launched your luxury clothing brand in China, and you want to show a little praise to the locals that attended the new store’s grand opening.

Which emoji is considered a flattery faux pas?