On-demand webinar series
When it comes to reaching new audiences, translating and localizing content are both key to acquiring new customers. Many organizations don’t have a dedicated localization team, and so it falls on the responsibility of marketers to navigate this complex field.
However it’s not as simple as translating something word for word. Whether it’s the website and SEO descriptions or perhaps video content with subtitles, there’s an entire world of considerations marketers need to be mindful of. So where do you begin?
Watch the recordings now as we cover the key tips and tricks when it comes localizing:
The website is one of the most powerful tools for any business when it comes to attracting new customers. It’s the first place your prospects go to when they want to learn more. So it’s no surprise businesses are investing significant resources to ensure their entire website is accessible in any language.
In this session, we’ll show you:
Gabriele Manasse
CEO, Bablic
Stevan Relic
Director of Product Management, Unbabel
In a world of multimedia, video still remains one of the most effective channels for brands to tell their story, both to customers and internally. Video consumption is at an all time high and so it’s necessary for organizations to ensure their content can reach audiences far and wide.
In this session we’ll show you:
The importance of localizing your video to the viewing audience
What to be mindful of when translating the transcript, and how to ensure accuracy
The best localization techniques for subtitling and voice-overs
Marta Cajaraville
Head of Translation Technology, EVS Translations
Dominik Narres
Manager Scientific Collaboration, Fresenius Medical Care
It’s all well and good translating your website to suit new audiences, but if you’re going to build a rapport with them over time, it’s important that all of your written and visual content is also created with global audiences in mind. From product descriptions on retail sites, to blog articles, emails, apps and even graphics, each has different challenges and approaches.
Creating a great user experience for your international audience requires you to think about how you manage all these different channels to market and the way this content is consumed.
In this session we’ll show you:
Jeremy Clutton
VP of Account Management, Unbabel
David Oswald
Website Manager, Raymarine