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AI Translations and the Benefit for Marketing Techniques

10. Oktober 2023y

In today’s globalized world, businesses are expanding their reach to multiple regions and languages to tap into new markets and cater to diverse customer bases. In fact, according to a survey by Common Sense Advisory, given the choice between purchasing two similar products, 76% of respondents will choose the product with information in their language and 40% of customers will not buy from websites in other languages.

One of the key challenges in executing a successful multilingual marketing strategy is the need for scalable and accurate translations that effectively convey the brand’s message across different languages. This is where the power of AI translations comes into play.

AI translations can help businesses quickly translate complex content without sacrificing accuracy, especially when it comes to marketing. These translations can be scaled up or down according to business needs, which makes them a more cost-effective option than traditional translation services. These translations can be customized to reflect the cultural nuances of different languages, ensuring that the brand’s message is conveyed in a way that is respectful and appropriate and provides the best ROI for a business.

3 Marketing Techniques That Rely on Translation

Here are a few areas of your marketing strategy that can greatly benefit from leveraging AI translations, enabling you to strike a balance between scale and accuracy while maintaining consistent and on-brand messaging.

1. Search Engine Optimization (SEO)

AI translation can impact SEO by improving keyword relevance. When you translate your content into multiple languages, you can target keywords that are relevant to your target audience in each language which can improve your website’s ranking in search results for those keywords.

Moreover, when you translate your content, you are effectively creating new pages on your website. This can increase the number of pages that are indexed by search engines, which can lead to more traffic to your website. For example, Neil Patel increased his website traffic by 47% just by translating his website into 82 different languages.

In addition to increased website traffic, marketing content translated into the user’s native language is more likely to create a positive user experience – leading to longer dwell times and lower bounce rates.

2. Content Marketing

Creating high-quality content is essential for establishing thought leadership, driving organic traffic, and fostering customer trust. AI translations can streamline the process of translating blog posts, articles, and other content formats into multiple languages which enables brands to reach a wider audience, increase brand visibility, and position your business as a trusted authority in different markets.

According to the Unbabel Global Multilingual CX report, two out of three worldwide consumers believe it’s extremely or very important that brands offer an end-to-end customer experience in their native language, and 75% would switch to a new brand that markets products or services in their native language.

As an example, Photobox collaborated with Unbabel to set up a translation process that would integrate seamlessly into its new content platform to ensure quality translations for its 30M+ users globally. Through Unbabel’s platform, Photobox was able to cut translation risks and costs, obtain shorter deadlines, and increase efficiency through automation.

3. Local Engagement

Translating your support documents and conversations into multiple languages shows that you care about your customers and partners from all over the world. This can help to create a more positive and welcoming environment for your audience, which can lead to increased engagement.  Using native languages plays a huge role in building customer loyalty with 73% of worldwide consumers reporting they would be loyal to a brand that offers support in their native language.

By providing customer service in multiple languages, you can make it easier for customers to get the help they need. In addition, when you communicate with customers in their own language, it shows that you understand their culture and values, which builds trust and credibility with your audience – ultimately leading to increased sales, customer satisfaction, and loyalty.

For example, Catawiki leverages Unbabel to broker both buyer- and seller-focused customer interactions, allowing agents to start conversations with either party across six languages. With the Unbabel platform, Catawiki is able to maintain an average CSAT score of 88%, with agents saving an average of 20 minutes per ticket.

The Unbabel Solution

Unbabel addresses the challenges of multilingual marketing and translation to produce localized and high-quality content through a number of features, including:

  • AI-powered translation: Unbabel uses artificial intelligence to translate content into multiple languages. This ensures that the translations are accurate and relevant, while also improving your website’s search engine rankings.
  • Translation library: Unbabel’s translation library stores millions of translated sentences. This allows Unbabel to provide more accurate and relevant translations, even for complex or technical content.
  • Human post-editing: Unbabel’s human post-editing team reviews all translations before they are delivered to clients. This ensures that the translations are of the highest quality.

Unbabel’s recent acquisition of Bablic, a website localization and translation management solution, will further improve our translation capabilities to help our customers better reach a global audience. Our customers will be able to achieve their business objectives through website localization that better supports multilingual SEO and customer acquisition.

Leverage AI to Create High-Quality, Localized Content

Expanding your marketing strategy to target multiple regions and languages can be a challenging task. However, leveraging AI translations can greatly facilitate this process by providing scalable and accurate translations that you can rely on.

From SEO to content marketing and customer support, AI translations offer a range of benefits that enable businesses to effectively engage with diverse audiences while maintaining consistent and on-brand messaging. By harnessing the power of AI translations, you can unlock new growth opportunities and establish a strong worldwide presence.

Request a demo to see how Unbabel can help you improve your multilingual marketing and translation.

About the Author

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Jessica Florez

Jessica Florez is the Senior Content Strategist at Unbabel. She has 10 years of proven success in content marketing strategy and development to build business brands, support global sales teams, drive demand for products and services. She boasts a wide range of expertise in both B2B + B2C integrated marketing roles, for industries that include financial services, healthcare, tech (SaaS), and tour & travel. She earned her BA from the University of Central Florida, and her MFA from Hofstra University.