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Knowing Your Communities: The Cultural Nuances of Localizing Customer Support

November 2, 2021

Globalization brings the opportunity to connect multiple communities — and the challenge of how to communicate to each community’s distinct culture. Unbabel’s Marianna Buchicchio and Camila Pohlmann discuss language and community, providing guidance on the cultural nuances to be cognizant of and strategies to implement when localizing customer support anywhere in the world. In this session you’ll learn: How to identify cultural differences before entering new markets and what degree of research is required | What steps to take to ensure your business is respectful of new cultures | The importance of building a community in new regions.

Camila Pohlmann
Director of Community

Marianna Buchicchio
Linguistic Services Team Lead

About the Author

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Chloé Andrews

Chloé is Unbabel's Product & Customer Marketing Manager. She specializes in enhancing customer understanding of Unbabel’s products and value through targeted messaging and strategic communication.

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