Unbabel Partners with TuneCore to Streamline Artist Support and Boost Indie Artist Careers

February 18, 2021

  • Unbabel helps leading independent digital music distributor boost SLAs, customer satisfaction scores while scaling dramatically
  • TuneCore pays artists 100% of their revenue earned from streaming and store partners
  • Unbabel for Zendesk reduces response times by weeks

San Francisco, CA and Brooklyn, NY ‒ December 15, 2020 ‒ Unbabel, the AI-powered, human-refined translation platform that enables multilingual customer service at scale, today announced a partnership with TuneCore, the leading independent digital music distributor, owned by Paris-based Believe.

TuneCore works with independent artists from all over the world, at all stages of their careers, paying artists 100% of revenue earned from streaming and store partners such as Spotify, Apple Music and Deezer. As a global company, TuneCore receives inquiries in artists’ local languages, many of them technical and music-specific. The company’s previous combination of native speakers, a BPO partner, and Google Translate for one-off requests was cumbersome, sometimes delaying ticket responses for weeks, or issuing inaccurate translations. After pivoting to Unbabel for Zendesk, Unbabel was able to address tickets that used to take weeks within a single day, sometimes hours.

“TuneCore is committed to providing best-in-class services to support independent artists worldwide at all stages of their careers. We have prioritized meeting our artists’ diverse local needs in their native language and are proud to be the leading multilingual competitor in the industry,” said Andreea Gleeson, chief revenue officer at TuneCore. “As the company continues to expand globally, it’s important to utilize efficient, high quality and innovative ways of communication. With the help of Unbabel, we are able to streamline all multi-language emails from our artists, and cut down response times dramatically.”

Within their existing Zendesk workflows, the TuneCore support team receives multilingual support requests that are translated by the Unbabel AI. Human support specialists then review responses and provide the touches needed to personalize them. Tickets that used to take weeks to turn around, are able to be addressed in one day. As a result, customer satisfaction scores have increased by 5%, SLAs lifted to the high 90s and TuneCore went from supporting five languages to helping artists in 29 languages.

“Unbabel has a mission of offering multilingual support at scale,” said Vasco Pedro, co-founder and CEO at Unbabel. “The fact that TuneCore was able to transition to a fully distributed team during a critical time this year, while scaling global support operations across languages, is a testament to the success of our mission.”

To learn more about TuneCore’s success, visit resources.unbabel.com/case-studies/tunecore

About Unbabel: Unbabel removes language barriers by blending advanced artificial intelligence with real-time, human translations. The company’s enterprise translation platform enables customer-centric brands to provide multilingual customer service and experience at scale – delivering native-quality translations quickly, efficiently and smarter over time. It transforms customer contact centers from a cost to profit center, providing automated translation, quality estimation, human expertise and CRM integrations. With the vision to become the World’s Translation Layer, Unbabel works with leading brands such as Facebook, Microsoft, Booking.com and Uber, to make their customers happier and their support operations more efficient. For more information visit unbabel.com.

About TuneCore TuneCore is the global platform for independent musicians to build audiences and careers – with technology and services across distribution, publishing administration and a range of promotional services. TuneCore Music Distribution services help artists, labels and managers sell their music through Spotify, Apple Music, Amazon Music, JioSaavn, Deezer, TikTok and more than 150 download and streaming stores worldwide, while retaining 100 percent of their sales revenue and rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, worldwide royalty collections, and placement opportunities in film, TV, commercials, video games and more. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of Believe, is headquartered in Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta, and Austin, and global operations in the UK, Australia, Japan, Canada, Germany, France, Italy, Russia, India, Brazil as well as the LATAM, Africa and SEA markets. www.tunecore.com

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