As people in the language business know, FIGS stands for French, Italian, German, Spanish, long considered “The Big 4” when it comes to translation. Traditionally, when people wanted to localize their content for new markets, they turned to these four languages first. After all, they are spoken in many countries, some of which have the largest economies in the world.
But as the world continues to globalize and the internet brings together people from all over the planet, have other languages become more valuable? Some say that the FIGS will be replaced by BRIC—Brazil, Russia, India, China, which account for 40% of the world population. Some say CJK is the next frontier—China, Japan, Korea. (They really missed the mark on the catchy acronym there, didn’t they?)