Knowing Your Communities: The Cultural Nuances of Localizing Customer Support

November 2, 2021

Globalization brings the opportunity to connect multiple communities — and the challenge of how to communicate to each community’s distinct culture. Unbabel’s Marianna Buchicchio and Camila Pohlmann discuss language and community, providing guidance on the cultural nuances to be cognizant of and strategies to implement when localizing customer support anywhere in the world. In this session you’ll learn: How to identify cultural differences before entering new markets and what degree of research is required | What steps to take to ensure your business is respectful of new cultures | The importance of building a community in new regions.

Camila Pohlmann
Director of Community

Marianna Buchicchio
Linguistic Services Team Lead

About the Author

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Content Team

Unbabel’s Content Team is responsible for showcasing Unbabel’s continuous growth and incredible pool of in-house experts. It delivers Unbabel’s unique brand across channels and produces accessible, compelling content on translation, localization, language, tech, CS, marketing, and more.