The Nuts and Bolts of Global App Localization: An Exclusive Q&A with Juan Gil, Unbabel’s Head of Localization Solutions

August 9, 2022

When a business seeks to achieve global expansion, devising a strategy to localize software/apps to appeal to local markets can be daunting. It can be especially difficult to pinpoint which languages to prioritize, technical challenges to be aware of, business units to involve, and tools to invest in.

As Head of Localization Solutions Architecture at Unbabel, Juan Gil understands this more than anyone, and has 20 years of experience in guiding businesses towards fully integrated, cost-efficient solutions to prove it.

He shared with us during this Q&A a range of considerations companies must take into account when bringing their apps to the global stage, which include:       

  • selecting the high-impact languages to maximize ROI;

  • bringing in the right stakeholders at the right time of the process;

  • understanding the impact on team resources: Development, tech, and design;

  • successfully delivering multilingual content across multiple channels at scale;

  • leveraging AI + automation to establish a continuous localization process.

Here’s what he had to say.



Why Unbabel?

Our holistic localization approach, Language Operations (LangOps), leverages AI and automation to support your language strategy across all departments — product, marketing, customer support, and more — with quality, consistency, and speed to market. Teams can centralize their data and manage all their assets within Unbabel’s portal, providing complete visibility across all departments to truly facilitate cross-functional collaboration.

What differentiates our solution from others on the market is that we blend our AI technology to incorporate “humans-in-the-loop” for added refinement.

Interested in testing it out? 

About the Author

Profile Photo of Valeria Rossi
Valeria Rossi

Valeria Rossi is a Content Writer at Unbabel, responsible for delivering engaging content across Unbabel’s platforms. She harnesses her own experience in the customer support industry to create helpful articles for her readers. Bilingual in Italian and English, with an academic background in foreign languages, Valeria brings unique insights to each piece she writes. She earned her BA in Modern Languages from the University of Genoa.